Facebook and TechCrunch had a contentious relationship during our feistier years that culminated with them deploying a feature called Facebook Fax — to TechCrunch employees only. As the name implied, Facebook Fax let you send a photo to any fax machine; it actually worked, but we were the only ones who could use it. I subsequently made my debut in The San Francisco Chronicle as the reporter who covered a feature that “Doesn’t Exactly Exist”.
The perplexing setup… Facebook Now Lets You Fax Your Photos. I Have No Idea Why Anyone Would Want To Do This
…the stunning reveal: Yeah Ok, So Facebook Punk’d Us
…and the article in the friggin’ San Francisco Chronicle two days later: TechCrunch reports on new Facebook application – one that doesn’t exactly exist
This was more amusing before Facebook was worth $375 billion.