Work
The Burned-Out Blogger’s Guide to PR
My first book, published in Fall 2014. My aim was to capture the bizarre dynamic between tech companies and reporters — without putting anyone to sleep. I’m told it’s a quick read.
“Amazing, Hilarious And Mostly True” —
TechCrunch founder Michael Arrington
“So real it’d make tech writers have flashbacks.” — Matthew Guay, Techinch
TechCrunch
(Senior) Writer 2008 — 2012
Did a number on me, but what a ride.
Some highlights:
Here be pirates
Remember when the big record labels tried to drive fear into the hearts of fledgling music pirates by suing regular people — grandmas included — for life-crushing sums of money?
A decade later, the record companies threw a party at Sundance… and I found a den of pirates with a taste for hypocrisy. (The ensuing furor led the CEO of VEVO to write a public explanation the next day.)
TC Article: Music Labels’ Joint Venture, VEVO, Shows Pirated NFL Game At Sundance
[youtube https://www.youtube.com/watch?v=EhJjlkpyiec]
Zuckerpunked
Facebook and TechCrunch had a contentious relationship during our feistier years that culminated with Zuckerberg & Co. punking us by deploying a feature called Facebook Fax, which let you send Facebook photos to any fax machine (it actually worked, but we were the only ones who could use it). I subsequently made my debut in The San Francisco Chronicle as the reporter who had written about a feature that, “Doesn’t Exactly Exist”.
The perplexing setup… Facebook Now Lets You Fax Your Photos. I Have No Idea Why Anyone Would Want To Do This
…and the stirring conclusion: Yeah Ok, So Facebook Punk’d Us
TC Cribs
I was the host and co-creator of this series of startup office tours, featuring endearingly awkward geeks, ridiculous amenities, and great art. Emphasis on awkward; the following episode was recently recognized by Reddit’s taste-making community Cringe for “having it all”.
[youtube https://www.youtube.com/watch?v=RAfIDUTPJJM]
OMG/JK
A tech-focused talk show I co-hosted with MG Siegler. MG is the eloquent and sharp Apple fanboy who has gone on to become a General Partner at GV (the firm formerly known as Google Ventures; maybe we should keep calling it that).
[youtube https://www.youtube.com/watch?v=ImphG7c_tSM]
Lighter Fare
I dabble.
Because sometimes you want to blue yourself to a sick beat.
[youtube=https://www.youtube.com/watch?v=EzfjubaI2lw]
Friends Don’t Let Friends Use ‘Friends’ in Facebook Headlines
Reporters are prone to using groan-inducing puns in their headlines, with little concern for originality. I fought back by taking screenshots of the offenders and scribbling on them. My tireless and noble efforts were recognized by TechCrunch.